How to Improve Your Local SEO Ranking with Google My Business

An ever-increasing number of consumers are encountering brands for the first time through online searches or social media shares.

Google My Business is an essential tool for any business looking to build a strong online presence and draw in more customers. In particular, it is indispensable for building your local SEO. But what is local SEO, and why does it matter? And how exactly does Google My Business help build your local SEO ranking? In this article, we’ll answer these questions.

Why Is Local SEO so Important?

As the name would suggest, local SEO is a specific type of search engine optimization that allows brick-and-mortar businesses to reach a higher ranking in local search engine results. An example of local SEO at work would be if you were looking for a nearby place to eat and searched for “restaurants near me.”

Local SEO is important because it is the best way of making sure that people are able to find your business. Nearly 80% of local searches result in offline purchases; to benefit from this yourself, you should strive for a good local SEO ranking.

Improve Your Visibility with Google My Business

As mentioned at the outset of this article, Google My Business is absolutely irreplaceable when it comes to improving your local SEO ranking. By ensuring that the information stored on your Google My Business profile is accurate and up to date, you ensure that new customers will be able to find you easily.

You should also consider posting attractive photographs of your business on your profile. This will make people feel more inclined to visit your business, where they will hopefully make a purchase!

Place an Emphasis on Customer Reviews

Reviews are just one of the many metrics Google uses to measure your SEO ranking—but they are a very important metric.

To that end, you should do all that you can to encourage your customers to leave reviews. You can’t force them to, of course, but providing them with a shining service will make them more inclined to leave a good word. 



Additionally, be sure that you take the time to interact with reviews on your Google My Business profile, whether good or bad. This shows you care about the experience of your clients, making you appear more trustworthy and reliable.

In Conclusion

Boosting your local SEO ranking is a crucial part of marketing your business, and it’s easier than ever before with Google My Business. Nonetheless, you may still have questions about how to use this helpful tool to grow your company.

Here at TNT United, our experts have a firm understanding of local SEO and have firsthand experience working with Google My Business. We can help you make the most of this indispensable platform to help you boost your SEO ranking; to find out how, get in touch today!