Now is the Time to Get Your Digital Marketing Strategy Ready for 2023
The year 2023 is just around the corner, and it's time to begin planning out your digital marketing strategy. Whether you're a small business owner or an established brand, it's important to keep up with trends and adapt to new platforms in order to stay relevant and remain competitive. If you're wondering how this can be done, then read on!
Work on the site's load speed and mobile version.
The loading speed of your site has a direct impact on the user experience and performance in search engines. You don’t have to be a website expert to know this, but it goes without saying that you should make sure your site loads quickly.
What’s more, make sure your site looks good on mobile devices. After all, Google gives priority to sites that offer a mobile-friendly experience. Nowadays, over 60% of web browsing is done via mobile devices— so if your site isn’t mobile-friendly, you are missing out on a lot of potential traffic!
You need to strengthen your company’s social media presence.
Social media is a powerful tool to connect with customers and establish brand awareness. It helps you improve customer service, increase sales, and retain loyal clients. However, if you have a lot on your plate, social media might not seem like a high priority — but that’s where TNT United Services can help! Our experts know how to create social content that gets clicks, shares, and plenty of exposure.
Focus on a visual impact.
Visual content is more engaging. We’re visual creatures, and we respond to images in a way that we don’t with text alone. In fact, it's been proven that people are 80% more likely to remember something if they see it than something they just read. So, what kind of visual content can you introduce?
Well, of course, there are social media posts, which have greatly enhanced engagement when accompanied by interesting images. But another way that some companies don’t consider is implementing visual content in email newsletters. Grab their attention with high-quality infographics and increase your click-through rate!
Rethink your SEO strategy.
SEO is not just about backlinks. In fact, it is less than ever before. Google has been fighting spam and low-quality content for years. They are on a constant mission to remove junk from search results and that includes links as well now. So, make sure to analyze your backlink strategy — and quit working with blackhat marketing companies! At TNT United Services, we’ll build your link portfolio in an ethical, non-risky way.
Also, you need to monitor changes in search algorithms or at least track keyword performance over time. Without doing so, you cannot optimize your campaigns efficiently—because without such information how do you know what the problem is? This is something TNT can help with, too.
Ready to Get Started?
We hope that you’ve found this post useful and informative. If your company, be it small or large, needs assistance with its digital marketing strategy, our consultants at TNT United Services are here to help. From responsive, mobile-friendly web design to SEO strategizing and digital branding, our strategies have proven themselves time and time again. Let’s chat about it!
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