3 Tips On Building Your Brand Online

Launching your brand online can be intimidating, especially if you're used to having it function solely off of the web. While a lot of businesses function rather easily online in this day and age, making the change from print advertising to a real online presence may present unique challenges. Your business may be known locally thanks to print or even television ads, but if you want to make it bigger by launching online, you'll essentially have to introduce your brand to an entirely different, much larger, audience.

Of course, it's now virtually impossible for businesses to survive without having some kind of online presence. This has become increasingly clear in the wake of COVID-19, wherein many individuals refuse to shop as much in person as they once did. Furthermore, there is a certain degree of convenience that comes with running an online store. Even if you maintain your brick and mortar store, your online store will be able to reach an entirely new audience who can buy your products without having to visit you in person. With that being said, let's look into some of the ways that you can build brand awareness online.

1. Engage SEO Services

SEO, or search engine optimization, is an incredibly important part of building your brand online. SEO services essentially provide you with SEO content, which is optimized in that it can enable your website to show up more prominently on search engine results pages. If you have a blog post that contains certain keywords or terms that are searched frequently, that post is more likely to show up at the top of search engine results pages when those terms or words are searched for. SEO is remarkably successful, driving 1,000% more traffic than traditional organic social media. But furthermore, SEO services can help you build your brand as well. When SEO posts link out to different webpages, when they emphasize the associations that you want your audience to make, that is building brand awareness slowly but surely. For that matter, just have blogs and webpages that host SEO content drives home the images and concepts that you want your audience to associate with your brand. It's advertising, but in a way that isn't obvious and instead legitimizes you to your audience.

2. Have a Personalized Social Media Account

Just because SEO services are more successful in driving traffic than organic social media marketing doesn't that you shouldn't use social media. As a matter of fact, you can combine SEO with social media, using those SEO terms and words as you build a brand through your social media accounts. Social media feels more personal and easier to understand to a lot of people, which leads them to identify social media accounts with brands themselves. This doesn't just apply to small businesses, either. Even big brands, like fast-food chains, utilize social media to create a distinct voice. Social media makes it easier for your consumer base to interact with you, and to furthermore feel like they know you. You can use your brand's Twitter to not only update your audience about sales and products but the day to day goings-on of your office. It's an important part of running an online business.

3. Mix Up Your Content

If you're focusing on SEO, you'll probably have a blog on your website. But you need to make sure that you aren't posting the same content on that and on your social media feeds over and over. Make sure that you aren't just focusing on lists or fun posts about your team. You also need to consider uploading videos, whether they're introducing your brand or offering helpful advice like how-to's. This will ensure that you reach people who aren't as likely to read posts. You can have a consistent strategy while at the same time mixing up your copy.

There are a lot of reasons why you should work with a professional marketing company to build your brand online. It can be difficult to find your voice, but once you do, you'll be likely to see the results in your return sooner than you might think.