Blog Post
5 Digital Marketing Strategies to Help Your Business Stay Relevant
N. Williams - Chief Brand Officer at TNT United Services Inc. • July 21, 2020
It's become clear that digital marketing continues to fill an essential role for most businesses in 2020. Since consumers are using their smartphones and other electronic devices more than ever to find solutions to their problems, it makes sense that organizations would need to meet their customers where they already are.
But one of the biggest challenges, as any digital marketing agency
knows, is keeping up with evolving trends. Because the internet changes so rapidly, it's essential that your digital marketing strategy reflects current best practices and shows your commitment to understanding your customers. With that in mind, here are five digital marketing strategies that will help your business stay relevant.
Create Video Content For Social Media
Social media marketing has really taken off during the last handful of years. It's no longer enough to merely create an account for your business on these platforms; you need to devote a substantial portion of your marketing resources to engaging with customers through Facebook, Instagram, Twitter, and other popular channels. While each platform requires a slightly different strategy, Facebook and Instagram are largely visual -- so you'll want to share content that captivates the eye.
High-quality images are a must, but video content has quickly become an even more important component of marketing on social media. Video content has proven to be among the most effective mediums for traffic, engagement, and conversions. It's highly shareable, keeps followers on the page for a longer period, and can be the very thing to convince customers to work with you. Plus, it shows audiences that you're technologically savvy and that you care about the quality of content you share with them.
Implement a Local SEO Plan
If your business has a brick-and-mortar location or you serve a specific area, you'll want your marketing agency to focus on local search engine optimization techniques. By claiming your Google My Business page, updating local listings, and optimizing your site for geo-targeted keywords, you'll be in a better position to appeal to those who are looking for solutions nearby. This helps your business stay relevant because you'll be featured more prominently in relevant search results. Instead of getting lost in the shuffle of page links, you'll be more likely to be shown prominently.
Embrace Responsive Web Design
Your website needs to provide a positive experience for visitors, as 38% of users will simply stop interacting with a site if its layout is unattractive. But that's about more than just the look of your site. With more people relying solely on their mobile devices to visit sites and make purchases, you need to do everything you can to appeal to these users. Your website design company needs to focus on a responsive design that will adjust automatically depending on the device being used to view your site. This can reduce frustration for mobile users and increase potential conversions. Making your site more accessible for all is the only way to move forward.
Consider Voice Search in Optimization
Along the same lines, people are using their smartphones -- equipped with digital assistants like Siri and Alexa -- to find the answers they need. So you'll want your marketing agency to consider the power of voice search when developing your marketing plan. Voice search trends are a bit different from what we've seen with SEO in the past, so using long-tail keywords and including common questions throughout your site can help a great deal. If you can improve your chances of showing up in a voice search, you'll be able to reach these users more readily.
Personalize Your E-Blasts
Email marketing can still be a good way to reach customers, but it's important not to take the spammy and impersonal approach. If you want people to open your e-blasts, you need to tell a compelling story and make sure the recipient knows they matter to your organization. You'll also want to use available analytics based on consumer behavior and use interactive elements to personalize and even gamify the experience.
Now that you're familiar with these five tips, you can communicate your priorities to your marketing agency. For more on how we can take your marketing to the next level, contact us today.
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