Why You Should Have an Updated “Google My Profile” Listing - Formally Google My Business

Your Google My Business Profile (formally known as Google My Business Listing), for example, is an effective way of making sure your firm regularly appears in local searches and ranks higher than competing companies.

So what exactly is a Google My Profile listing? What information should it contain, and why is it so important to make sure that the information remains up to date?

This article will answer these questions and more.

What Is a Google My Business Profile Listing?

Google My Business Profiles — are listings that appear when people search for services on Google Maps. You can set up a Business Profile free of charge, and it is a must have if you want to ensure your company remains relevant! 

When creating a listing, you will be asked to provide or confirm several pieces of information, such as:

• Business name.
• Business address.
• Phone number.
• Service area.
• Opening hours.

Providing accurate information in your Google My Business Profile will help your company appear more professional. It will also eliminate confusion from customers and thus ensure you’re an attractive option for potential clients. 

Why Is It Important to Update Your Google Business Listing?

Once you’ve claimed your Google listing and have provided the necessary details, you should make sure that your listing is kept up to date. By remaining active, the Google algorithm can tell your profile is accurate. Thus, your listing is more likely to rank higher among others.

By keeping your listing updated, you’ll benefit from more exposure, increased reach, and better local search engine optimization.

When Should You Update Your Listing?

You may wonder how often you should update your Business's Profile information.

As a best practice, you should minimally update your Google My Profile listing once every 7 days

and of course it is  a good idea to revise your listing whenever there is a change in your hours of operation, or any other change within your company that is relevant to customers.

Here are a few examples of circumstances where you may want to consider updating your

Google Profile listing:

• If your company moves location: This will help new and returning customers find you more easily, smoothing over the relocation transition.
• If any incorrect information appears in your listing: This probably goes without saying, but you should make sure to change erroneous information in your profile as soon as it’s noticed.
• If you have more than one business location: To avoid confusion for both customers and search engines, you should set up individual profiles for different locations.

Final Thoughts

An accurate Google My Profile listing is essential for driving traffic and bringing in new customers.

By expanding your reach, improving local SEO, and more, curating a Business Profile with Google can really help grow your business. 

Here at TNT United Services Inc.  we can help you make the most of your Google My Business Profile.

With our help, you will see a boost in your SEO and in traffic and revenue as a result. 

It’s this type of thorough service that makes TNT such a valued partner. So, what are you waiting for? Reach out today! 888-959-5411 or schedule an appointment by clicking here.