SEO Why Your Business Needs It Now More Than Ever (Part 1)
Why Your Business Needs It Now More Than Ever (Part 1)
How important can SEO really be? If your products and services are useful enough, won’t customers flock to your website – regardless of whether you use search engine optimization? Isn’t learning and using SEO best practices just a waste of resources?
While this viewpoint is commonly held by business owners, we’d like to illustrate its shortcomings and show why SEO makes a difference. Let’s say you provide window washing services in Long Island, NY – Suffolk County, specifically. If somebody needs their windows washed, are they going to drive around Suffolk County looking for suitable businesses? Are they going to call up their friends, asking for recommendations?
The first option is almost definitely not going to happen. And, while asking for recommendations is not unheard of, there is a much more likely solution: they will Google it. When they do, page after page of search results come up – but are they going to read through thousands of results until they get to yours?
Absolutely not! You see, there’s a joke that SEO specialists like to tell.
Where should you bury something that you don’t want people to find?
Answer: On the second page of Google.
Is it corny? Yep. Is there truth to it? For sure. Most Google users only check out the first page of search results.
So, if you want to increase your website visibility, you need to get your company to the first page. How do you do that? SEO. You see, without using search engine optimization (and, specifically, organic tactics), you aren’t harnessing the full potential that search engines can bring to your company.
In this new series from TNT United Services Inc (a Long Island SEO Company), we’re going to show you why search engine optimization is more important than ever. For Part 1, we’re starting with general strategies that you can begin implementing TODAY.
2021 SEO Strategies From TNT United Services Inc.
As one of the forefront digital marketing companies specializing in SEO in Long Island, we often get the question, “How do I improve visibility on my website?” While SEO is a big beast and takes years to master, some strategies remain constant and relatively simple to implement; namely:
- Producing long-form content
- Using relevant keywords
- Adding action-focused, engaging meta-descriptions
- Eliminating duplicate content and fixing broken links
- Inserting outbound links to authority sites
However, there are some SEO tactics that require a deeper level of expertise; no singular Internet guide can give you the necessary skills. These may include:
- Ensuring a smooth and enjoyable UX design
- Thorough keyword research
- Submissions to directories
- Earning backlinks from reputable sites
- Designing a mobile-friendly site
- Optimizing for voice search
It can take years to build expertise in SEO and site design – we recommend using services from the best Long Island SEO companies like TNT United Services Inc. By working with an SEO consulting agency, you can increase your business revenue, save resources in the long run, and produce long-term growth – all without resorting to black-hat tactics.
If you’re interested in learning more about how we provide SEO services in Suffolk County, New York, set up a free consultation. We’ll go through your site and figure out what could be improved to increase your visibility.
Click on the link below to schedule a FREE Consultation with us, and make sure to stay tuned for further installments in our SEO series!
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