5 Statistics About Email Marketing That Will Shock You

Email marketing is dead. At least that's the massive misconception that some people have and the idea that has been perpetuated year after year for almost a decade. Yet every year, consistently, the proof shows not that email marketing is dead, but that this idea is dead wrong. In fact, email marketing in 2017 was not only very much alive and growing, it still remains the most vital and important part of any digital marketing system.

Let's look at why email marketing is so important for your business and some of the top reasons to use email marketing , as well as some best practices that will help your email marketing campaigns fall on the positive side of the ledger instead of being a waste of time, energy, and money. Yes, this can happen - but only if you're not doing things right. All of this can be found within these

5 statistics about email marketing that will shock you .

1. The ROI for smart email marketing is massive

This is number one for good reason. All of the benefits in the world aren't worth too much if they don't earn you revenue so you can stay in business. Fortunately, email marketing is dirt cheap if done right, and the average return for each dollar spent is $38. Further, more than two-thirds of online consumers have bought something based on an email marketing message, and people who buy products marketed through email spend 138% more than those who don't receive email offers. If I have to explain any further how these numbers are good awesome, you should consider a different profession than business.

2. Everyone uses email. Everyone.

Okay, obviously not everyone, but fully 90% of adults in the US do. And even 3 out of 4 Millennials prefer to use email when contacting businesses, and they also check their emails after turning off the alarm clock in the morning. It's just part of daily life. Despite what you hear about how the newest social craze is now what everyone is using instead, email remains the most popular app on smartphones as well, which leads us to...

3. Most emails are opened on mobile devices

The glaringly obvious takeaway from this is that your emails should be optimized for mobile, every time with no exceptions. But another interesting nugget to share under this idea is that when someone opens an email on their mobile device and then opens it again on another device, they are 65% more likely to click through to your website or offer. So what makes an email worthy of a double open? Glad you asked...

4. Short subject lines and long emails win

Alright, there are plenty of caveats here. But subject lines less than 9 characters do have higher open rates, as do personalized subject lines. This is a guideline, not a rule, and so is the length of the email. The natural inclination is to think that long emails get dismissed while short. catchy emails get attention. That all depends on the content. Great content that's over 1,000 words will get read. Crappy content that's 150 words won't. But while the email content must be great, the subject line is what will convince them to open it in the first place, or to send it to the trash.

5. People actually like to receive marketing emails

More than 60% like to receive promotional emails weekly, and around 40% even more often. It's true. However, they don't want to receive your business newsletter, so stop that now. Make them personal and relevant. Use appropriate triggers for automated emails, but avoid being spammy. Make it easy to unsubscribe with obvious buttons, and make your CTA buttons even more obvious. Incorporate video when you can. As long as your emails are worthy of being read, your recipients are willing - and sometimes even eager - to read them.

Don't ignore email marketing, embrace it. If you need help with your email campaigns, reach out to us - TNT United Services

internet marketing, Centereach, NY.