Wow, It seems as is if 2017 has flown by at a light speed rate and 2018 is going by just as fast.
Let's face it, no matter what type of industry you're in around this time of year your most likely doing a few key things.
#1. You're going over year over year numbers and projections for 2018.
#2. Seeing how you can improve your numbers in the upcoming year.
#3. Making sure that you have a clear-cut strategy in place to not only meet your sales targets but exceed them.
In 2016-2017 there were significant increases in 5 specific digital channels these were social media, email marketing ,
mobile marketing, video & SEO organic and paid search.
This is most likely because, as we evolve as a society we continue to get more and more technological like it or not. Example and case in point. Never in the history of the United States have we ever had a president, like him or not that has tweeted so much.
As of November 2017, President Trump has tweeted over 1000 times since the election. (Statistic by mashable.com).
Yes, people, Social Media Marketing is not going anywhere anytime soon.
Email Marketing has also evolved companies are not just looking for those click-through rates anymore but have added a piece to the puzzle called automation. Automatons are triggered by an action and if used properly can be a very powerful; and an important part of your digital strategy.
Mobile Marketing, need we say more? Wherever you are your cell phone is with you. 65-70 % of searches are done on some type of mobile or handheld device so it only makes sense that if you had a digital strategy it would incorporate mobile and not having a responsive or mobile screen website is not an option anymore.Video is on the rise from Youtube and Vimeo to Instagram extending its Video time from 15-60 seconds and the launch of Facebook live in April of 2016. Linkedin even had no choice but to join the fun with video earlier this year in July of 2017.
SEO (search engine optimization) helps a business get found based on Keyword rankings from relevant search phrases that generate search based clicks on your website demonstrating ranking growth. After all, what is the point of having a great product or service if no one knows who you are or knows where to find you?
So, as we venture into the new year ask yourself. Does your business have a clear-cut digital marketing strategy in place this year?
If you need assistance putting a plan in place and implementing all or some of these digital strategies
click here to schedule a FREE 30 min consultation , give us a call at 631-868-4006 or email us at info@tntusinc.com. All best in 2018, Happy New Year!
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